Toast x GE
Project Details:
When the pandemic hit, Good Earth Natural Foods realized it needed to completely change the way people ordered their kitchen offerings. They partnered with Toast, a restaurant focused POS startup, to create a self-serve system. I was tasked with inputting and arranging the entire menu to make for an intuitive user experience, especially since a large portion of their customers are older and not tech-savvy. I also art directed a huge photoshoot in order to overhaul the now defunct menu boards and created all the materials for in-store and advertising promotion.
Categories:
Art Direction, UX/UI, Graphic Design
A few shots from huge photoshoot I art directed to be used in menu board reprints and ads.
Redesigned menu boards and mockups featuring new imagery.
Social media campaign and ads to promote the new ordering system.
