Palio Coffee
Project Details:
Palio coffee came to me to create an identity for their new cold brew line. The objective was to create a brand that was modern, vibrant and distinct from their regular coffee bean line. The only part of the existing branding we had to keep was the horse icon.
Categories:
Logo Design, Branding, Graphic Design, Packaging Design
Four identity options for new cold brew line. Final look combined elements of all three: the side horse from Option 1, the handmade jockey patterns from Option 2, the logo from Option 3, and the triple horse from Option 4.
Elements used for tap handles, wall decals, stickers and more.
Above: Keg wrap and collar design. The end of the keg wrap follows the shaped of the horse instead of being squared off.
Below: Growler design draft
Below are hat designs for Palio’s new merchandise line. Left features the cold brew identity and right features an updated identity for their regular coffee line.
