Hop & Haze

Project Details:

Good Earth Natural Foods and Iron Springs Brewery teamed up to create a hazy IPA using all certified organic ingredients. The packaging had to honor both brands, reference the story of how the collaboration came to be, and stand out on the shelf from the rest of the alcoholic beverage set. Not only did I get to collaborate on the name for the beer, I also got to be hands on with brewing the beer!

Categories:

Packaging Design, Art Direction, Graphic Design

Hand-drew a pattern used in the label and repurposed in ads, as seen in the ads and shelf talkers below.