WNBA Live
Project Details:
This year, WNBA All-Star Weekend came to Phoenix! We created a unique space for Dick’s Sporting Goods within the WNBA Live Fan Fest to allow for fan engagement, shoe trialing of the new Sabrina 2, and programming to draw the crowds. Dick’s Baller Park provided a large, visually engaging presence, hands-on activities, and some of the most sought out talent appearances of the weekend. I created the design of the Dick’s side of the space where fans could explore the exclusive DSGxWNBA capsule collection as well as the latest in WNBA signature shoes from Nike, Adidas, Under Armour and Puma.
Weekend Stats:
5,000+ Fan atendees overall
1.9k Ballers Park attendance
2.2k Attendance for athlete appearances
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