It’s Her Shot
Project Details:
Nike and Dick’s Sporting Goods teamed up in 2022 to put on an event to empower young girls to get on the courts. The event traveled across the US to take over basketball courts across six cities (originally LA, New York, Chicago, Minneapolis, Washington, DC, and Dallas). Over the years as the event has grown and adapted, we’ve worked on everything from event signage to their website. The event even won a Shorty Impact Award for its contributions. See the site here.
2023 Stats:
20,626 Visits to the registration site
2,142 Attendees
970 Total participants
67.7 million social impressions
2.4 million social engagements
525 talent & influencer posts
78 youth organizations engaged
300 youth organization participants