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Stephanie wanted to make the transition from doing makeup at Sephora to freelancing. She had spent the last year getting her esthetician license and was ready to start advertising. I started by putting together a brand identity so that we had a strong concept for all the other materials. Stephanie wanted it to be feminine, but not girly. I developed a logo as well using her initials, which is featured here, but after a few years we decided to refresh the logo. The logo that you see on the site was developed by Stephanie with the help of a friend.

 
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"I worked with the client to develop a strong vision for the site, which included large width photos, simply fonts and pink overlays."

 
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We started by making business cards that featured photos of four different types of makeup with a simple back. They were eye-catching, colorful and fun. I worked with the client to develop a strong vision for the site, which included large width photos, simple fonts and pink overlays. The website is now an integral part of the business and had almost 300 unique visitors and 1,200 page views in the first year.