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I met Gretchen, a registered dietician in California right when she was starting to branch out on her own and launch her new business. A year after I met her she moved out to Denver and it became even more important to have a distinguishable brand when she began trying to gain clients in a completely new area. She told me she wanted something fresh and fun but without screaming “health-nut” since her practice focuses on mindful eating, not diets.

 
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Mockups of lots of different variations of fruits, veggies and plates

Mockups of lots of different variations of fruits, veggies and plates

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I hand drew a whole page of fruits and vegetables and vectorized them. Using these icons as the basis, I mocked up five or six different iterations including a version of each icon outlined, filled in and colored. After many rounds of edits we finally landed on two that fit the business and could be used on a variety of applications. I also used her colors and the vectors to make four different varieties for business cards.

 
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Final logos and individual logos

Final logos and individual logos

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Gretchen now uses the logos on all of her Instagram posts and also on her website. having the individual fruits and vegetables as vectors to be used in a whole variety of places. They have helped her grow her brand in a new city and set her business apart. 

 
Logo being used as a header on her website and chocolate covered strawberry vector being used by her name

Logo being used as a header on her website and chocolate covered strawberry vector being used by her name

Logo being used in Instagram posts

Logo being used in Instagram posts

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Four different business card designs

Four different business card designs

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