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Aerial Dance Marin is an aerial dance company teaching aerial silks and trapeze based out of Marin, CA. They moved to a new location and wanted a new logo to reflect this upgrade to their business. We played around with a lot of different ideas that involved images of aerialists and the idea of flying, since their slogan is “Dare to fly?”. Ultimately we landed on a design that mimics a circus tent (since aerial is often referred to as a circus art) and also three silks hanging from the ceiling.

 
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Alternate options we ultimately decided against

Alternate options we ultimately decided against

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We tried a ton of different color combinations before landing on the right one!

We tried a ton of different color combinations before landing on the right one!

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The logo on new shirts for the company.

The logo on new shirts for the company.